Everyday I woke up with the Mission Impossible theme song in my head, but the bright minds at Samsung made it all worth it. Our teams at SDIC and SDA set out to simplify the Samsung UX and reconnect with the Voice of Millennials.
The products that successfully launched during the rethinking of Samsung "Gear" transformed into the "Galaxy Fit & Buds" at nearly half the weight of the previous version with a focus on women's health and millennial lifestyles.
I worked with the Samsung Design Innovation Center in SF to co-create UX Storyboards, Presentation Decks & Prototypes for User Interviews and Internal reviews.
Back to the drawing board. After a series of Workshops to redefine what wearables are to Millennialls, our team quickly found out it needed to "Fit" a woman's active lifestyle.
"The Galaxy Fit is one of the most comfortable fitness trackers around. At just 23 grams, it’s incredibly light, and I didn’t feel it at all when I slept."
The following stats are as vague as possible to avoid breaking any NDA’s. See for yourself on Samsung's One UI Design System, Galaxy Fit and Galaxy Buds Product Pages.
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Maybe something more modern would do the trick.
