Carl Nolting

Summary

Non-stop Bay Area design problem-solver.

I'm a Sr. Product and UX Designer Director based in San Francisco. I've designed across devices and omni-channel workflows onto the newest AI-powered workflow tools. My work spans e-commerce, fintech, media, devices, enterprise software and early-stage startups. Some of it shipped to tens of millions of people; some of it became companies that were acquired by Apple and others.

Notable Exits

• Next Issue Media / Texture · Acquired by Apple News+
• Here Maps · Acquired by a German automaker consortium
• Red Eye Digital Media · Acquired by Idea Integration
• Current TV · Acquired by Al Jazeera

Experience · 30 projects

• 2025–Present

  LabAMI: CODA App · Founding Principal Designer

  San Francisco, CA · Start-up · 0-1

  Founding designer for CODA, the first app from AI-music startup LabAMI. Practice tools, lesson scheduling and AI-assisted reviews that close the gap between weekly lessons.

• 2025–2026

  Anime Universe · Principal Designer

  San Francisco, CA · Start-up · 0-1

  Principal designer on Anime Universe, a creator-owned platform for anime, manga, gaming and digital culture. The whole launch reads as a hand-drawn manga: black-and-white ink, screentone halftone, comic panels.

• 2025–26

  Disney Store · Senior Interaction Designer

  San Francisco, CA · Enterprise

  A holiday-rush contract with the Brand Creative team. Banners, ads and email templates, plus a proof-of-concept that added micro-interactions to payment and Quick Shop, approved for development.

• 2024–25

  T-Mobile · Senior Product Designer

  San Francisco, CA · Enterprise

  Remote contract holding the Magenta & Metro design system together while the core team was out. Bring Your Own Phone flows built to switch users off expensive plans.

• 2024

  Amazon Music · UX Designer V

  San Francisco, CA · Enterprise

  A summer rebuilding the Amazon Music and Podcasts design system for React and React Native: two content types, one coherent component library.

• 2023

  BODi · Senior Product Designer

  Remote · Enterprise

  A month-long workshop for the rebrand of Team Beachbody to BODi: ADA-compliant concepts and subscription UX for coaches, workouts, goal tracking and wellness.

• 2023

  PACE · Senior UX Designer

  Remote · Agency

  A remote design workshop for the Pace ad agency: FigJam brainstorms and Figma concepts for East Coast clients, with competitive analysis surfacing untapped opportunities.

• 2023

  VISA · Senior Product Designer

  San Francisco, CA · Enterprise

  An onsite workshop at Visa's Innovation Center (the Visa Garage), ideating and prototyping new fintech features and payment concepts with a cross-functional team.

• 2021–22

  Amazon Prime Video · Senior UX/UI Designer

  San Francisco, CA · Enterprise · 0-1

  The Prime Video redesign reduced the number of decisions between opening the app and pressing play. Channels integrated into a native TV browser, ADA contrast ratios and focus targets shipped on time, built on the same component library spanning mobile, desktop and a dozen TV platforms.

• 2021–22

  Amazon Seller Central · Senior UX Designer

  San Francisco, CA · Enterprise · 0-1

  A year on the Katal Design System team: growing the foundations, components and patterns every partner team at Amazon Seller Central builds on, plus localization across the UK and India markets.

• 2021

  Critical Mass · Art Director / Senior UX Designer

  San Francisco, CA · Agency

  Figma-based UX/UI design for a range of e-commerce and fintech clients: layout and design-system work, plus 'what if' exploration workshops.

• 2020–21

  Levi Strauss & Co. · Senior UX/UI Designer

  San Francisco, CA · Enterprise

  Holiday e-commerce and in-store CX work for Levi's during COVID: self-checkout, contactless returns, and the omni-channel pilot that launched at the first North American Next-Gen Store in Palo Alto.

• 2017–19

  Samsung · UX Director / Senior Product Designer

  San Francisco, CA · Enterprise · 0-1

  Two years at Samsung Design America leading UX for the wearables that became the Galaxy Fit and Galaxy Buds. Half the weight of the prior generation, retuned for a younger audience.

• 2017

  Walmart · Senior Product Designer

  San Bruno, CA · Enterprise · 0-1

  Concepts for the 2017 redesign of Walmart.com that anchored the ‘anti-Amazon’ launch: Home, Fashion and Re-Order specialty experiences built around Walmart's 4,700 physical stores.

• 2017

  Extractable · Senior Art Director

  San Francisco, CA · Agency

  A summer as Senior Interactive Art Director on two campaigns at once: a digital-strategy and responsive layout system for New Zealand fintech Heartland Bank, and Stanford Health Care’s continuum-of-care brand work, where I designed the prototype chatbot interactions for the digital experience.

• 2017

  Amazon Lab 126 · Senior Mobile Designer

  Cupertino, CA · Enterprise · 0-1

  A contract inside Amazon’s device innovation lab designing the companion mobile experience for Echo Frames, the screenless, voice-first smart glasses built around an ambient-computing vision: Alexa available all day with nothing to look at and nothing to hold. I worked alongside the AWS and Alexa teams in Sunnyvale.

• 2016–17

  Level Studios · Senior Interactive Art Director

  San Jose, CA · Agency

  Senior Interactive Art Director collaborating with Apple teams on retail typography, direct-marketing surveys and iTunes purchase-history concepts, during the 2016 to 2017 window when Apple was unifying its brand on the screen-first San Francisco typeface, plus work across the Publicis network.

• 2015–16

  Here Maps · Senior UX/UI Designer

  Berkeley, CA · Enterprise

  iOS Test Flight prototypes translating Here's predictive and historical traffic algorithms into visual displays. Part of the mapping platform later acquired by a German automaker consortium.

• 2015

  Comcast Innovation Center · Senior UX/UI Designer

  Sunnyvale, CA · Enterprise

  An Android remote-control UI for smart TVs at the Xfinity Silicon Valley Innovation Center: a working prototype integrated with the Xfinity X1.

• 2015

  Google · Visual Designer

  Mountain View, CA · Enterprise

  An onsite contract with the Google Ads team auditing ad templates and rebuilding them around Material Design's card guidelines, retuned to fit the Ads platform's engineering constraints.

• 2014–15

  Next Issue Media · Senior UX/UI Designer

  Menlo Park, CA · Start-up · 0-1

  UX and visual flows for the all-you-can-read magazine platform that rebranded as Texture, passed 240,000 subscribers, and was acquired by Apple News+. Presentations and prototypes helped raise $50M in funding.

• 2014

  Verizon Innovation Lab · Senior UX/UI Designer

  Palo Alto, CA · Enterprise · 0-1

  Concepts for Verizon's newly formed innovation team: location-based services, geo-fencing, real-time data-viz dashboards and one-tap payment flows for multi-device prototypes.

• 2012–13

  Mevio / Bite Size TV · Senior UX/UI Designer

  San Francisco, CA · Start-up

  Leading design for the rebrand of Mevio to Bite Size TV · brand identities, a redesigned design system, and interfaces bridging six networks of shows and episodes.

• 2011–12

  Pixy Kids / Kazaana · Senior Interaction Designer

  Menlo Park, CA · Start-up

  Lead interactive and animation designer for a safe creative platform where kids publish photos, art and video to a parent-approved circle · with gamified virtual-currency UX.

• 2002–12

  Academy of Art University · Instructor · New Media

  San Francisco, CA · Enterprise · 0-1

  A decade teaching evening New Media classes (Web Design, Motion Graphics, Typography) alongside a full-time design career, building curricula for on-campus and online students.

• 2007–11

  Snapfish by HP · Senior User Interface Designer

  San Francisco, CA · Enterprise · 0-1

  Four years on Snapfish's photo products and photo-management experience: a digital asset-management system with Share, Tag-me and Create Projects, shipped to 75 million customers across 20 countries.

• 2005–06

  Oracle · Design Lead

  Redwood City, CA · Enterprise

  Design lead for Oracle's creative marketing · rich-media banner campaigns and interaction-design solutions that lifted click-through to revenue-driving pages.

• 1999–2001

  Red Eye Digital Media · Lead Designer

  San Francisco, CA · Agency

  Lead designer building dynamic web interfaces for a fast-turnaround digital studio · including early UI for handheld Compaq devices · later acquired by Idea Integration.

• 2000–Present

  A.M. Overtone · Creator · Design, Code & Sound

  San Francisco, CA · 0-1

  A.M. Overtone is my art, music and film alias: one signal broadcasting otherworldly sonic landscapes and generative sci-fi visuals. The site bursts from deep space into neon, built in three.js, GSAP and the Web Audio API.

• 1997–98

  NCSA · Interface Designer

  Urbana-Champaign, IL · Enterprise

  Interface design at the National Center for Supercomputing Applications · UI work across fast-moving research projects, including early handheld-device exploration.