Holiday magic for the Disney Store

Disney Store sells stories more than merchandise. The storefront has to feel that way. Brand Creative needed holiday drops to do more than show a grid of products: they had to bring franchise stories to life inside the shopping flow. The platform underneath is Salesforce ecommerce, whose default surfaces are functional but flat. Every immersive idea had to play with the existing checkout, Quick Shop and franchise pages.

I worked with Brand Creative to translate holiday merchandising and franchise strategies into scrollable storefront experiences: parallax banners, scene-led hero modules, custom landing pages tied to drops like Zootopia. I designed a Private Access Card concept for member moments, prototyped micro-interactions for payment and Quick Shop, and prepped specs engineering could drop straight into Salesforce as custom HTML/CSS/JavaScript. Guest personas, UX sketches and vector exploration kept every immersive idea grounded in a real shopping journey.

Banners, ads and email templates shipped across the holiday rush. The micro-interactions POC was approved for development. The Zootopia parallax banner gave Brand Creative a tangible proof-point: franchise stories can extend into the storefront itself, not just sit on top of it. All of it landed inside the strongest online holiday season on record. Adobe Analytics clocked $257.8B in U.S. e-commerce spending across November and December 2025, with Black Friday up 9.1% year over year and Christmas Day mobile share peaking at 66.5%.