Fintech & Healthcare Ad campaigns

Two very different clients, one constraint: move fast without losing rigor. Heartland Bank, a 100% New Zealand bank up against the big Australian players, arrived with a $100M asset-growth goal but a decentralized web presence and little data strategy. Stanford Health Care needed to broaden how people saw it, from complex-care specialist to the entire continuum of care, and help patients find the right care faster in a fiercely competitive Bay Area market. Both needed layouts that held up across breakpoints and handed off cleanly to engineering.

For Heartland I designed responsive grid systems and visual layouts for the brand-integration campaign and produced grid specifications engineering could implement directly. For Stanford Health Care I collaborated with Mono SF on the continuum-of-care campaign and created the prototype chatbot interactions for the digital experience, designed to shorten the path between a visitor and the right information or the right care.

Heartland adopted most of the recommendations Extractable delivered, from product-level navigation and a consolidated URL strategy to stronger calls to action and customer testimonials, and remains a steady force in NZ financial services. The strategy modeled roughly $70M in growth toward the $100M goal from capturing just 2% of New Zealand’s 10M annual searches at 5% conversion. The Stanford Health Care chatbot prototype was an early take on conversational healthcare UX, the same direction Stanford has since validated at scale: ChatEHR now lets Stanford clinicians find what they need without scouring records, and Stanford-incubated Bot MD reached 13,000+ doctors in its first year by minimizing friction with a chat-first interface.