Carl Nolting
All work
Snapfish by HP

Photo products for 75 million customers

Four years on Snapfish's photo products and photo-management experience: a digital asset-management system with Share, Tag-me and Create Projects, shipped to 75 million customers across 20 countries.

01/The Challenge

Snapfish's photo-product and photo-management experience had to scale across three major redesigns, partner rebrands with retailers like Walgreens and Walmart, and a dozen international languages.

02/The Approach

For nearly five years as a Senior Interface Engineer in the Emerging Technologies Group, I reinvented the UI, built low- to high-fidelity prototypes for user-testing groups, and served as a horizontal design lead, rolling design specs and requirements across the vertical engineering teams. An adaptive grid made the product work across international languages and partner platforms.

03/The Outcome

Snapfish grew to 75 million members across more than 20 countries, with a roster of partner-platform programs built on the same UI foundation.

75M
Members across more than 20 countries during my five years
Walgreens + Walmart
Partner-platform rebrands shipped on the same UI foundation
Acquired
HP sold Snapfish to District Photo, April 2015
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